BMW Online Showroom
The Ultimate Driving Machine
This has been the slogan of the German brand since 1974 mostly and is aimed at distinguishing itself from its Stuttgart rivals Mercedes. Typically the BMW cars have been designed for a spirited driving style, something that you would not find much in the other German brands till about the end of last century. Nowadays, with clever platforms used for various models, the hurdles to produce different models have come down. So much even that you hardly see the trees through the woods anymore...
Nevertheless, our BMW friends have kept coming up with excellent new cars (the X4 for example) and are aiming at electrification of their fleet in due time. This certainly adds torque to any ride and hence is good news for the drivers among us!